Turn on audio for
the best experience.
"What if protection could be offered not in a distant sales pitch—but in a place of trust?"
In 2017, two institutions—one a century-old insurer and the other a digital banking trailblazer—stood at the edge of something great. Both were asking the same profound question: How can we reach millions more people to help them live more secure, empowered lives? This shared aspiration, rooted in purpose, gave birth to a major partnership, a moment full of unmistakable promise.
"What if protection could be offered not in a distant sales pitch—but in a place of trust?"
In 2017, two institutions—one a century-old insurer and the other a digital banking trailblazer—stood at the edge of something great. Both were asking the same profound question: How can we reach millions more people to help them live more secure, empowered lives? This shared aspiration, rooted in purpose, gave birth to a major partnership, a moment full of unmistakable promise.
"What if protection could be offered not in a distant sales pitch—but in a place of trust?"
In 2017, two institutions—one a century-old insurer and the other a digital banking trailblazer—stood at the edge of something great. Both were asking the same profound question: How can we reach millions more people to help them live more secure, empowered lives? This shared aspiration, rooted in purpose, gave birth to a major partnership, a moment full of unmistakable promise.
"What if protection could be offered not in a distant sales pitch—but in a place of trust?"
In 2017, two institutions—one a century-old insurer and the other a digital banking trailblazer—stood at the edge of something great. Both were asking the same profound question: How can we reach millions more people to help them live more secure, empowered lives? This shared aspiration, rooted in purpose, gave birth to a major partnership, a moment full of unmistakable promise.
A SHARED
Vision
A BOLD MODEL WITH GROWING PAINS
A BOLD MODEL WITH GROWING PAINS
A BOLD MODEL WITH GROWING PAINS
A BOLD MODEL WITH GROWING PAINS
The model was a structural innovation, the only one of its kind in the country, designed to break barriers and make long-term planning accessible. However, bold ideas bring growing pains. We faced operational challenges regarding credit attribution, role definitions, and refining incentive schemes. These were tests of trust and agility, made even more complex when the 2020 disruption forced a massive turning point and realignment.
The model was a structural innovation, the only one of its kind in the country, designed to break barriers and make long-term planning accessible. However, bold ideas bring growing pains. We faced operational challenges regarding credit attribution, role definitions, and refining incentive schemes. These were tests of trust and agility, made even more complex when the 2020 disruption forced a massive turning point and realignment.
The model was a structural innovation, the only one of its kind in the country, designed to break barriers and make long-term planning accessible. However, bold ideas bring growing pains. We faced operational challenges regarding credit attribution, role definitions, and refining incentive schemes. These were tests of trust and agility, made even more complex when the 2020 disruption forced a massive turning point and realignment.
The model was a structural innovation, the only one of its kind in the country, designed to break barriers and make long-term planning accessible. However, bold ideas bring growing pains. We faced operational challenges regarding credit attribution, role definitions, and refining incentive schemes. These were tests of trust and agility, made even more complex when the 2020 disruption forced a massive turning point and realignment.
PARTNERSHIP SELLING WINS THE DAY
Through a period of reflection, one approach proved both effective and sustainable: partnership selling. This dynamic honored the strengths of both institutions: bank managers, already trusted by clients, became the gateway to deeper conversations, while professional advisors brought specialized product knowledge. The focus shifted from who closed the sale to serving the client better—together.
THE KAIROS MOMENT STILL UNFOLDS
THE KAIROS MOMENT STILL UNFOLDS
The original decision continues to spark new expansions. Recent collaborations brought the insurer into the Wealth and High Net Worth space and broadened reach across the bank's entire branch network. To enable greater scalability, the model transitioned to dedicated Insurance Solutions Consultants, strengthening flexibility without compromising trust. When two visions align, the Kairos doesn't end; it grows, creating a powerful platform for impact.
The original decision continues to spark new expansions. Recent collaborations brought the insurer into the Wealth and High Net Worth space and broadened reach across the bank's entire branch network. To enable greater scalability, the model transitioned to dedicated Insurance Solutions Consultants, strengthening flexibility without compromising trust. When two visions align, the Kairos doesn't end; it grows, creating a powerful platform for impact.
"It became about serving the client better—together."
"It became about serving the client better—together."
"What if protection could be offered not in a distant sales pitch—but in a place of trust?"
In 2017, two institutions—one a century-old insurer and the other a digital banking trailblazer—stood at the edge of something great. Both were asking the same profound question: How can we reach millions more people to help them live more secure, empowered lives? This shared aspiration, rooted in purpose, gave birth to a major partnership, a moment full of unmistakable promise.
A SHARED
Vision
A BOLD MODEL WITH GROWING PAINS
The model was a structural innovation, the only one of its kind in the country, designed to break barriers and make long-term planning accessible. However, bold ideas bring growing pains. We faced operational challenges regarding credit attribution, role definitions, and refining incentive schemes. These were tests of trust and agility, made even more complex when the 2020 disruption forced a massive turning point and realignment.
PARTNERSHIP SELLING WINS THE DAY
Through a period of reflection, one approach proved both effective and sustainable: partnership selling. This dynamic honored the strengths of both institutions: bank managers, already trusted by clients, became the gateway to deeper conversations, while professional advisors brought specialized product knowledge. The focus shifted from who closed the sale to serving the client better—together.
THE KAIROS MOMENT STILL UNFOLDS
The original decision continues to spark new expansions. Recent collaborations brought the insurer into the Wealth and High Net Worth space and broadened reach across the bank's entire branch network. To enable greater scalability, the model transitioned to dedicated Insurance Solutions Consultants, strengthening flexibility without compromising trust. When two visions align, the Kairos doesn't end; it grows, creating a powerful platform for impact.
"It became about serving the client better—together."
Want to
continue your
kairos journey?
Want to continue your kairos journey?
Want to continue
your kairos journey?
Sign up for our newsletter and explore ways you can improve your life.
RELATED STORIES
Every life is a collection of pivotal moments. So too is every enduring story.
This is your space to
share your Kairos story
— THE MOMENT THAT CHANGED
YOUR LIFE.
© 2025 The Insular Life Assurance Company, Ltd. All rights reserved.
© 2025 The Insular Life Assurance Company, Ltd. All rights reserved.
© 2025 The Insular Life Assurance Company, Ltd. All rights reserved.
© 2025 The Insular Life Assurance Company, Ltd. All rights reserved.